Brink's
Project
UI/UX, Employer Branding, Art Direction
UI/UX, Employer Branding, Art Direction
Role
Lead Designer
Lead Designer
Client
Brink's, Inc.
Brink's, Inc.
Agency
Confidential
Confidential
01 | Overview
Making a 165-Year Brand Feel Like a Career Destination
Brink's has operated in over 100 countries for more than 165 years. The brand equity is there. The operational scale is there. What wasn't there was a careers site that translated any of that into something a job seeker would feel.
The challenge was twofold: Brink's needed to recruit across an unusually wide range of roles, spanning armored vehicle drivers and vault officers to IT, finance, and global services, and it needed to do so across dozens of countries and multiple languages. The existing digital presence wasn't built to carry that weight. The goal was a site that honored the Brink's brand while making it genuinely easy for the right candidates to see themselves in it.
02 | Scope
01
UI/UX design across a multilingual, multi-region careers platform serving 52 countries
UI/UX design across a multilingual, multi-region careers platform serving 52 countries
02
Art direction establishing a visual tone that balanced the authority of the Brink's brand with human, candidate-facing warmth
Art direction establishing a visual tone that balanced the authority of the Brink's brand with human, candidate-facing warmth
03
Career area architecture designed to guide candidates across six distinct job families without losing clarity
Career area architecture designed to guide candidates across six distinct job families without losing clarity
04
Mobile-optimized design with job search, filtering, and browsing built for candidates on the go
Mobile-optimized design with job search, filtering, and browsing built for candidates on the go
03 | Design
The visual approach leaned into what makes Brink's distinctive: precision, trust, and global authority, while softening the edges enough to speak to the full range of people the brand needed to recruit. Typography was confident and direct. Imagery was grounded in real people doing real work. The layout gave every career area its own clarity without fragmenting the overall experience.
04 | Mobile
With a workforce that skews field-based and on-the-move, mobile wasn't an afterthought. It was the primary lens. The job search experience was designed to work as intuitively on a phone as it did on a desktop, with streamlined filtering and clear visual hierarchy guiding candidates from browse to apply without friction.
05 | Outcome
The redesigned brinks-careers.com gave a 165-year-old global brand a candidate experience worthy of its reputation: clear, confident, and built to serve an unusually diverse hiring need across regions, roles, and languages.
Global Clarity
A site architecture built for scale gave Brink's a platform that could serve candidates across 52 countries without sacrificing clarity or brand consistency at the local level.
A site architecture built for scale gave Brink's a platform that could serve candidates across 52 countries without sacrificing clarity or brand consistency at the local level.
Role Range, Unified
Six distinct career families, from field operations to corporate services, were organized into a browsing experience that helped candidates quickly orient themselves and find relevant opportunities.
Six distinct career families, from field operations to corporate services, were organized into a browsing experience that helped candidates quickly orient themselves and find relevant opportunities.
Brand Elevation
For the first time, the Brink's careers experience felt consistent with the authority and professionalism of the broader brand, giving the talent acquisition effort a platform that matched the company's scale.
For the first time, the Brink's careers experience felt consistent with the authority and professionalism of the broader brand, giving the talent acquisition effort a platform that matched the company's scale.